About Us

World Labs is a leading spatial intelligence company, building frontier models that can perceive, generate, reason, and interact with virtual and physical worlds.

World Labs is a frontier AI research and product company.

We started World Labs with a conviction that science and technology can augment humanity and advance civilization. Our ambition is to advance spatial and physical intelligence — enabling AI to model the world and reason about objects, places, and interactions across space and time. It is the foundation for both creating worlds and interacting within them: perceiving the world around us, anticipating the consequences of actions, and operating reliably in both virtual and physical worlds.

The world models we are building today are the foundation of that future — one that truly empowers people and businesses by augmenting humanity's capabilities for how we work and live, revolutionizing storytelling, creativity, robotics, scientific discovery, and beyond.

World Labs was founded by AI pioneer Fei-Fei Li alongside Justin Johnson, Ben Mildenhall, and Christoph Lassner, leaders in machine learning, generative AI, computer vision, and graphics. Today, our team spans research, engineering, robotics, product, design, and business, creating a tight feedback loop between frontier research and products and solutions that empower our customers and partners.

Our first product, Marble, is powered by our generative 3D world models and enables anyone to create spatially coherent, high-fidelity, persistent 3D worlds from images, video, text, and 3D layouts.

Supported by world-class investors